Time For Facebook To Switch On The Wechat Ification Of Whatsapp
WeChat has provided tools (mostly APIs) to other companies to set up their own accounts in the chat app. These accounts can then be used for promoting products/services, interacting with customers, etc. The end result has been that WeChat is now an integral part of consumers’ mobile lifestyle in China and a big contributor to its parent company Tencent’s profits. Looking at WeChat’s amazing growth and financial performance, Facebook planned to do something similar for Messenger....