Transition Of Apple Into A Services Company Has Just Started
The reason why Apple was putting services under the spotlight was that its traditional cash cow, i.e., the iPhone, had witnessed marginal growth in Q1 2016 and had actually declined in Q2 this year. But apart from highlighting services, Apple has been taking steps to transform itself into a services company truly. Some of those steps we’ll discuss in this article. 1. iPhone Upgrade Program Although a lot of people feel buying an iPhone is a one-time purchase, it’s a recurring activity in most countries where the iPhone is popular....